![]() ![]() ![]() He had originally intended it to be a fun few-minute diversion, not the obsessive time-suck it became.Īlso, many of Nguyen's almost 1,000 tweets were conversations with customers. Though customer engagement through social media is generally considered an effective business tactic, Nguyen's extreme responsiveness with some of his 162,000 followers seemed to pose challenges as great to him as his game posed to players. Nguyen told the Washington Post that his game had “a negative effect”-to the point where people were spending hours upon hours playing it. So why would a developer discontinue a game that’s so wildly popular? Tons of Flappy Bird clones have also popped up since the game was pulled. That’s led to an unsurprising frenzy of people trying to sell smartphones with Flappy Bird on eBay. Though Nguyen decided to kill Flappy Bird, it can still be played on smartphones that had already downloaded it. In fact, in Flappy Bird's case, an overwhelming amount of customer engagement and feedback ultimately stressed out the developer and contributed to the game's demise.įlappy Bird was pulled from app stores on February 9 after developer Dong Nguyen said players had become obsessed with his game, which was reportedly generating $50,000 in revenues per day at its peak. The popular game's rise and fall is a lesson in how a business owner's customer engagement, particularly through social media, isn't always a wonderful thing. The addictive smartphone game “Flappy Bird,” which had players guide a bird through an obstacle course of metal pipes, became the No. ![]()
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